Digital Marketing Director/ Manager with a proven track record of driving scalable growth across SaaS, tech, B2B, and e-commerce environments. I specialize in optimizing digital products and customer journeys through data-driven decision-making, experimentation, and full-funnel performance strategy.

My work focuses on improving user experience and product performance: leveraging analytics, A/B testing, and behavioral insights to increase engagement and conversion. I’ve delivered measurable impact, including increasing sales-qualified leads by up to 50%, improving conversion rates by over 8%, and optimizing digital experiences to drive efficiency and growth.

I partner cross-functionally with engineering, UX, and business teams to define priorities and deliver continuous product improvements, combining data insights with customer-centric design to create seamless digital experiences at scale.

I am also a bestselling author of SAVAGE—a Top Release on Amazon, reaching #1 New Hot Release in both the US and UK (Women’s Memoir), #1 in Biographies & Memoirs (US), and a Top 10 Amazon Bestseller, available worldwide.

As a Native American woman of the Kiowa Tribe of Oklahoma, I am a committed advocate for Indigenous rights and the MMIWG2S (Missing and Murdered Indigenous Women, Girls, and Two-Spirit People) movement—using my voice and platforms to amplify awareness, truth, and systemic change. ★

Optimizing Multi-Channel Acquisition Performance

As a digital campaign manager at Vanguard, I supported acquisition marketing initiatives across paid media, paid social, and programmatic channels. Working within a cross-functional pod structure, my focus was on driving performance while ensuring media investments aligned with business objectives and customer acquisition goals.★

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Driving Lead Generation and Digital Experience Optimization

As marketing director at FS Studio, a technology company specializing in XR, digital twins, synthetic data, and AI solutions for industry 4.0 and enterprise organizations, I was responsible for developing and executing digital growth strategies that increased visibility, engagement, and qualified lead generation.★

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Increasing Audible Sign-ups through Funnel Optimization

While working on acquisition and conversion rate optimization for Amazon Audible, I identified friction within the user onboarding and checkout flow that was negatively impacting signup completion rates.★ 

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Growing Candidate Conversion Using Radancy's Proprietary Recruitment Platform for Raytheon

I worked on digital strategy supporting recruitment marketing and applicant tracking system (ATS) experiences for enterprise clients, including Raytheon. The ATS served as a critical conversion point where candidates completed job applications after engaging with job ads and career sites.★

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Reducing Friction in TurboTax Authentication & User Flow

At Intuit (TurboTax), I worked on UX-focused initiatives aimed at improving user experience within a high-stakes product environment where ease of use and trust are critical.★

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