RADANCY

Despite strong top-of-funnel performance (clicks and engagement), application completion rates were low.

Key issues identified:

• High drop-off during the multi-step application process

• Poor mobile experience for job applicants

• Misalignment between job ad messaging and ATS landing experience

• Lack of visibility into where users were abandoning the flow

If we improve the usability and continuity of the ATS experience, particularly simplifying the application flow and aligning messaging, application completion rates will increase.

• Conducted funnel and behavioral analysis to identify drop-off points

• Audited ATS UX across desktop and mobile

• Mapped candidate journey from ad click → application completion

• Partnered with UX, engineering, and media teams to align improvements

• Streamlined application flow by reducing unnecessary steps and fields

• Improved mobile responsiveness and usability

• Aligned job ad messaging with ATS landing pages for consistency

• Introduced clearer calls-to-action and progress indicators

• Recommended tracking enhancements to better measure user behavior

• Increased application completion rates (client-specific gains across accounts)

• Reduced drop-off at key friction points in the funnel

• Improved candidate experience across devices

• Enabled better performance tracking for ongoing optimization

• Application flows are highly sensitive to friction—every extra step matters

• Consistency between entry point (ads) and product experience (ATS) is critical

• Mobile-first optimization is essential for modern user behavior

• Visibility into funnel data is foundational for product improvement